Apple.. Apple.. ilk logosunda kafasında elma düşen Newton u resmeden, ya da sürekli parlak ve kullanımı kolay elektronik cihazlar üreten şirket. (iPhone un kutusundan kullanma kılavuzu çıkmıyormuş, gerisini siz düşünün)
Apple, küresel ekonomik krizin ortasında parmakla gösterilen bir başarı örneği gösteriyormuş: söylentiye göre elindeki nakit ile (bundan sonra hiç para kazanmasa bile) silikon vadisindeki bütün mühendisleri ömür boyunca maaş verebilecek durumdaymış!
Apple ın yaşam felsefesini özetleyen Steve Rubel in kaleminden çıkan güzel bir yazi okudum: işte 3 madde altında Apple ın sırrı;
Soar with your Strengths – Question: What is your “core genius?” What product or service do you provide really well that others can’t match? What as an individual or company do you do really well that adds value? What niche do you serve? Identify it then build on it. Figure out how to soar with your strengths.
Apple makes high-quality, well-designed products that are sexy, perform well and are innovative. That’s their core genius. They stick with it and continually delight customers. They’re not efficiency champions like Dell or netbook enthusiasts like HP. They leave those markets to others. They also catering to their core audience, recognizing there’s room for everyone.
Simplify Everything – The world is complex. The web is a complicated landscape. Business is complicated. Life is complicated! Make it simpler for people. Find ways to eliminate complexity to streamline operations/costs and also drive the top-line.
Be a Premium Brand – Although everyone will be looking to streamline their costs in this environment, I believe that premium brands will only get stronger. A premium brand is a company that offers high-quality products, services or experiences that are worth paying a little more for. Think Starbucks Coffee (an Edelman client), Sub Zero, BMW, etc. How can you become a premium brand that’s worth paying more for? This applies equally to individuals or teams.